{"title":"Home page","description":null,"products":[{"product_id":"future-demand-ebook","title":"Future Demand: eBook (PDF \u0026 EPUB\/KINDLE)","description":"\u003cp\u003e\u003cstrong\u003eDIGITAL COPY: \u003c\/strong\u003eIncludes PDF \u0026amp; Kindle\/EPUB version\u003cbr\u003ePhysical\/printed books available from mid-August.\u003c\/p\u003e\n\u003cp\u003e------------\u003c\/p\u003e\n\u003cdiv\u003eMost advertising is measured on how well it converts the small group of customers ready to buy today.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eBut growth doesn’t come from chasing what’s visible. It comes from building demand among the far larger group who aren’t in-market yet.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eIn Future Demand, James Hurman distils decades of effectiveness research into a practical framework for turning advertising into compounding commercial advantage.\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis book challenges the short-term obsession with optimisation and shows what actually drives sales, share, and profit over time.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eInside, you’ll learn:\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e • Why short-term conversion is only part of the growth equation\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e • How familiarity, reach and emotion create future buyers\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e • How to balance brand and activation without wasting budget\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e • How to measure what really predicts long-term performance\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eIf you care about predictable growth and building a brand that wins beyond the next quarter this book will change how you think about advertising and how you operate as a marketer.\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Future Demand","offers":[{"title":"Default Title","offer_id":43979926438023,"sku":null,"price":29.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/7941\/7223\/files\/Future_Demand_-_Ebook.png?v=1779738933"},{"product_id":"future-demand-digital-book-audio-book","title":"Future Demand: Digital Book + Audio Book","description":"\u003cp\u003eCOMING SOON\u003c\/p\u003e\n\u003cp\u003eThe complete Future Demand book in PDF and Kindle formats, plus the full audiobook narrated by James Hurman. \u003cbr\u003e\u003cbr\u003eRead it at your desk. Listen to it on your commute. However you absorb ideas best, this bundle has you covered. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWhat's included:\u003c\/strong\u003e \u003cbr\u003eThe Digital Book: PDF and Kindle formats. Read on your favourite device.\u003cbr\u003e \u003cbr\u003eThe Audiobook: The full book supplied in MP3 format, narrated by James Hurman. Download and listen anywhere.\u003c\/p\u003e","brand":"Future Demand","offers":[{"title":"Default Title","offer_id":44584075329671,"sku":null,"price":39.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/7941\/7223\/files\/Screenshot2026-05-11at6.43.26PM.png?v=1778481863"}],"url":"https:\/\/futuredemand.com\/collections\/frontpage.oembed","provider":"Future Demand","version":"1.0","type":"link"}