{"product_id":"future-demand-audiobook","title":"Future Demand: Audiobook Version","description":"\u003cp\u003e\u003cstrong\u003eINCLUDES:\u003c\/strong\u003e The full audiobook, narrated by James Hurman (5 hours 7 minutes).\u003cbr\u003ePhysical copy available from Mid-August\u003c\/p\u003e\n\u003cp\u003eStream in your browser or download the .m4b file to listen via your  audiobook app of choice, wherever you are.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e-------------\u003c\/p\u003e\n\u003cdiv\u003eMost advertising is built to convert the small group of customers ready to buy today.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eBut growth doesn’t come from chasing what’s visible. It comes from building demand among the far larger group who aren’t in-market yet.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eIn Future Demand, James Hurman distils decades of effectiveness research into a practical framework for turning advertising into compounding commercial advantage. This book challenges the s\u003cimg\u003ehort-term obsession with optimisation and shows what actually drives sales, share, and profit over time.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eInside, you’ll learn:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e • Why short-term conversion is only part of the growth equation\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e • How familiarity, reach and emotion create future buyers\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e • How to balance brand and activation without wasting budget\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e • How to measure what really predicts long-term performance\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eIf you care about predictable growth and building a brand that wins beyond the next quarter this book will change how you think about advertising.\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Future Demand","offers":[{"title":"Default Title","offer_id":43979929419911,"sku":null,"price":29.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/7941\/7223\/files\/Screenshot2026-06-14at1.45.16PM.png?v=1781401542","url":"https:\/\/futuredemand.com\/products\/future-demand-audiobook","provider":"Future Demand","version":"1.0","type":"link"}