{"product_id":"the-future-demand-complete-collection-ebook-audiobook-pocket-advisor-app","title":"Future Demand Complete Collection: eBook, Audiobook \u0026 Strategy Advisor","description":"\u003cp\u003e\u003cstrong\u003eINCLUDES: \u003c\/strong\u003eThe complete digital book (PDF \u0026amp; Kindle\/EPUB), the full audiobook (stream in your browser, or download to listen in your audiobook app of choice), and the Future Demand Pocket Advisor app. \u003cbr\u003e\u003cbr\u003eFuture Demand is James Hurman's framework for the thing most advertising misses: growth doesn't come from converting the few who are ready to buy today, but from building demand among the far larger group who aren't in-market yet. \u003cbr\u003e\u003cbr\u003eBacked by decades of effectiveness research, it shows what actually drives sales, share and profit over time.\u003cbr\u003e\u003cbr\u003eThis is everything, in every form. Read the book at your desk, listen on the move, and put the thinking to work with the Pocket Advisor, your on-demand strategic tool for applying the framework to the real decisions on your plate, from budget allocation to media mix to building the case for the boardroom. \u003cbr\u003e\u003cbr\u003eIt's the difference between understanding what drives long-term growth and having it with you every time you need to act on it.\u003c\/p\u003e","brand":"Future Demand","offers":[{"title":"Default Title","offer_id":44876471173255,"sku":null,"price":79.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/7941\/7223\/files\/Screenshot2026-06-15at3.22.53PM.png?v=1781494713","url":"https:\/\/futuredemand.com\/products\/the-future-demand-complete-collection-ebook-audiobook-pocket-advisor-app","provider":"Future Demand","version":"1.0","type":"link"}