THE FULL TALK
James Hurman on Future Demand
James Hurman delivers the full Future Demand argument, live at Sanoma in Helsinki, 2026.
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"The book every marketer should read"
Fernando Machado
Former CMO, Burger King & Activision Blizzard
"I will be revisiting Hurmans’ words regularly and sharing them widely."
Laura Jones
CMO of Instacart. Member Board of Directors for Match Group & Unicef USA.
"The wake-up call that marketing needs"
Dr Marcus Collins
Clinical Marketing Professor, University of Michigan & Author of For the Culture
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