Future Demand Complete Collection: eBook, Audiobook & Strategy Advisor

Future Demand Complete Collection: eBook, Audiobook & Strategy Advisor

$79.00 NZD
Sale price  $79.00 NZD Regular price 
Skip to product information
Future Demand Complete Collection: eBook, Audiobook & Strategy Advisor

Future Demand Complete Collection: eBook, Audiobook & Strategy Advisor

INCLUDES: The complete digital book (PDF & Kindle/EPUB), the full audiobook (stream in your browser, or download to listen in your audiobook app of choice), and the Future Demand Pocket Advisor app.

Future Demand is James Hurman's framework for the thing most advertising misses: growth doesn't come from converting the few who are ready to buy today, but from building demand among the far larger group who aren't in-market yet.

Backed by decades of effectiveness research, it shows what actually drives sales, share and profit over time.

This is everything, in every form. Read the book at your desk, listen on the move, and put the thinking to work with the Pocket Advisor, your on-demand strategic tool for applying the framework to the real decisions on your plate, from budget allocation to media mix to building the case for the boardroom.

It's the difference between understanding what drives long-term growth and having it with you every time you need to act on it.

Bundle FAQ's

What's included in the complete bundle?

Everything. You get the Future Demand eBook, the audiobook, and full access to the Pocket Advisor app with its 50 credits. It's the whole Future Demand toolkit in one purchase, and the best value of any option.

Is the app the same as buying it on its own?

Yes. It's the full Pocket Advisor with the same 50 credits you'd get buying it separately. The difference is the price: bought together in the Complete pack, the app effectively costs you far less than its standalone price.

Why buy the Complete pack instead of just the book?

The book gives you the argument and the evidence. The app puts that thinking on hand for real decisions, lets you pull out the charts, and turns any principle into a one-pager or short deck for your team. Together they're how you actually apply the model, not just read it, and the bundle is priced so adding the app costs a fraction of buying it alone.

Can I read and listen, or do I have to choose?

Both are yours. The Complete pack includes the eBook and the audiobook, so you can read at your desk and listen on the move, whichever suits the moment.

How do I get access to everything after I buy?

Immediately. As soon as your purchase goes through, you'll get access to everything in the pack, with the links and logins you need to open the eBook, start the audiobook, and sign in to the Pocket Advisor. No waiting and nothing shipped, you're straight into it.

Do the app credits expire?

No. Access to the Pocket Advisor is yours for life with no time limit, and your 50 credits are ready whenever you need them. You only ever pay again if you choose to top up.

What's inside?

Marketing performance looks strong. Growth often isn’t. This book explores why this can happen, and what decades of effectiveness research reveal about building demand that drives sustainable, profitable growth.

Inside, you’ll learn:
• Why the “performance trap” is limiting established brands
• What the evidence says about how demand really forms
• How brand and performance work together to drive growth
• How to build future buyers, not just short-term conversions

"The book every marketer should read"

Fernando Machado

Former CMO, Burger King & Activision Blizzard

"The wake-up call that marketing needs"

Dr Marcus Collins

Clinical Marketing Professor, University of Michigan & Author of For the Culture