James Hurman joins ON Strategy Showcase to talk about advertising effectiveness, how marketers can better connect their work to business growth, and the thinking behind Future Demand.
Watch the full conversation below.
James Hurman is a marketing effectiveness researcher, entrepreneur, and author.
He is co-founder of Tracksuit, a brand-tracking platform used across the US, UK, and Australasia to measure brand growth over time.
James has led major effectiveness studies with organisations including WARC, Cannes Lions, and the LinkedIn B2B Institute, focusing on how advertising strategy drives long-term commercial performance.
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How to create future demand, not just capture existing demand.
James Hurman’s practical guide to building brands that grow by creating tomorrow’s customers.
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