Buy Future Demand direct
Get instant access to the ebook, audiobook and digital bundles.
Buy from Amazon
How to create future demand, not just capture existing demand.
James Hurman’s practical guide to building brands that grow by creating tomorrow’s customers.
Button will take you to the nearest Amazon region to your location. If it misdirects you, access your market here:
Amazon US | Amazon CAN | Amazon UK | Amazon AUS | Amazon DE
Go beyond the book
Praise for Future Demand
"The book every marketer should read"
Fernando Machado
Former CMO, Burger King & Activision Blizzard
"I will be revisiting Hurmans’ words regularly and sharing them widely."
Laura Jones
CMO of Instacart. Member Board of Directors for Match Group & Unicef USA.
"The wake-up call that marketing needs"
Dr Marcus Collins
Clinical Marketing Professor, University of Michigan & Author of For the Culture
What's inside?
Marketing performance looks strong. Growth often isn’t. This book explores why this can happen, and what decades of effectiveness research reveal about building demand that drives sustainable, profitable growth.
Inside, you’ll learn:
• Why the “performance trap” is limiting established brands
• What the evidence says about how demand really forms
• How brand and performance work together to drive growth
• How to build future buyers, not just short-term conversions
Share Future Demand with the people you work with.
Bulk book orders for teams, clients and partners.