Future Demand: Digital Book + Audio Book
COMING SOON
The complete Future Demand book in PDF and Kindle formats, plus the full audiobook narrated by James Hurman.
Read it at your desk. Listen to it on your commute. However you absorb ideas best, this bundle has you covered.
What's included:
The Digital Book: PDF and Kindle formats. Read on your favourite device.
The Audiobook: The full book supplied in MP3 format, narrated by James Hurman. Download and listen anywhere.
Laura Jones
CMO Instacart, Member Board of Directors for Match Group & Unicef USA.
Marketing performance looks strong. Growth often isn’t. This book explores why this can happen, and what decades of effectiveness research reveal about building demand that drives sustainable, profitable growth.
Inside, you’ll learn:
• Why the “performance trap” is limiting established brands
• What the evidence says about how demand really forms
• How brand and performance work together to drive growth
• How to build future buyers, not just short-term conversions
