Future Demand Privacy Policy

Last updated: 26th May, 2026

1. Introduction

Previously Unavailable Limited (“Previously Unavailable”, “we”, “us”, “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and disclose personal information in connection with Future Demand, including the website www.futuredemand.com, related products, content, events, digital products, physical products, courses, tools, newsletters, marketing campaigns and other services associated with Future Demand.

Future Demand is a product and content platform associated with James Hurman and Previously Unavailable.

This Policy applies to personal information we collect from visitors to our websites, customers, prospective customers, subscribers, business partners, suppliers and other people who interact with us.

This Policy is governed by the New Zealand Privacy Act 2020. Depending on where you are located, other privacy laws may also apply, including the EU General Data Protection Regulation, the UK GDPR, the California Consumer Privacy Act / California Privacy Rights Act, or other applicable privacy laws.

If you do not agree with this Policy, please do not use our website or provide personal information to us.

2. Who we are

The organisation responsible for your personal information is:

Previously Unavailable Limited
28A Mackelvie Street
Grey Lynn
Auckland 1021
New Zealand

Email: privacy@previously.co

For the purposes of applicable privacy laws, Previously Unavailable will usually be the “agency”, “controller” or equivalent organisation responsible for personal information collected through Future Demand.

3. Personal information we collect

We may collect personal information directly from you, automatically through our website and systems, or from third parties where lawful and appropriate.

Information you provide to us

We may collect personal information when you:

• visit or use www.futuredemand.com;

• buy or pre-order a Future Demand product;

• download content, tools, templates or resources;

• subscribe to a newsletter or mailing list;

• register for an event, webinar, course or programme;

• complete a form, survey or checkout process;

• contact us by email, website form, social media or other means;

• interact with our marketing campaigns;

• provide feedback, testimonials, reviews or other content;

• deal with us as a supplier, partner or business contact.

The personal information we collect may include:

• name;

• email address;

• phone number;

• billing and delivery address;

• business name and role/title;

• payment and transaction information;

• purchase history;

• product preferences;

• event or course registration details;

• communications with us;

• customer support information;

• marketing preferences;

• any information you choose to provide in forms, messages, surveys or feedback.

We do not usually collect full payment card details ourselves. Payment information is generally processed by third-party payment providers.

Information collected automatically

When you visit our website or interact with our digital content, we may automatically collect information such as:

• IP address;

• browser type and version;

• device type;

• operating system;

• pages visited;

• time and date of visits;

• referring website or campaign source;

• links clicked;

• interactions with emails or advertisements;

• approximate location based on IP address;

• cookie and tracking information.

Some of this information may be personal information under applicable privacy laws.

4. How we use your personal information

We may use your personal information for the following purposes:

To provide products and services

We use personal information to:

• process purchases, pre-orders and payments;

• deliver digital products, physical products, courses, tools or other content;

• manage customer accounts or access;

• provide receipts, invoices and order confirmations;

• arrange shipping and fulfilment;

• provide customer support;

• manage refunds, returns, chargebacks and disputes;

• communicate with you about your order or use of Future Demand products.

To communicate with you

We may use your information to:

• respond to enquiries;

• send service updates;

• provide information you have requested;

• notify you of changes to products, services, events, policies or terms;

• manage our relationship with you.

To send marketing and updates

Where permitted by law, we may use your personal information to send:

• newsletters;

• product updates;

• event invitations;

• Future Demand content;

• offers and promotions;

• information about related products, services, books, tools, courses or events from Previously Unavailable, James Hurman or associated Future Demand partners.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or contacting us.

To improve Future Demand

We may use personal information and aggregated data to:

• understand how people use our website and products;

• improve our content, products, services and user experience;

• test and optimise website pages, offers, campaigns and checkout flows;

• measure advertising and marketing performance;

• conduct analytics, research and reporting;

• develop new products, content, tools or services.

To advertise and measure campaigns

We may use cookies, pixels and similar technologies to:

• measure website traffic and campaign performance;

• understand how users interact with our website;

• show relevant advertising;

• create or use advertising audiences;

• measure conversions from platforms such as Google, Meta, LinkedIn, Amazon or other advertising platforms.

Where required by law, we will obtain your consent before using non-essential cookies or similar tracking technologies.

For business administration and legal purposes

We may use personal information to:

• keep accurate business records;

• manage suppliers, partners and service providers;

• comply with legal, tax, accounting and regulatory obligations;

• detect, prevent or investigate fraud, misuse, security incidents or unlawful activity;

• enforce our terms and policies;

• establish, exercise or defend legal claims;

• support a merger, acquisition, sale, restructuring or similar business transaction.

5. Legal basis for processing

Where required by applicable law, we rely on one or more of the following legal bases to process your personal information:

• Performance of a contract: where processing is necessary to provide products or services you have requested.

• Consent: where you have given consent, such as for certain marketing communications or non-essential cookies.

• Legitimate interests: where we have a legitimate business interest, such as improving our products, operating our website, managing customer relationships, marketing relevant products and protecting our business.

• Legal obligation: where processing is necessary to comply with the law.

• Establishing or defending legal claims: where necessary to protect our legal rights.

Where we rely on legitimate interests, we will consider and balance those interests against your privacy rights.

6. Who we share your personal information with

We may disclose personal information to:

• payment processors;

• ecommerce platforms;

• email and marketing platforms;

• website hosting and analytics providers;

• advertising platforms;

• fulfilment, shipping and logistics providers;

• customer support tools;

• IT, cloud storage and security providers;

• accountants, lawyers, insurers, banks and professional advisers;

• suppliers, contractors and business partners who help us provide Future Demand products and services;

• James Hurman or authorised Future Demand collaborators where reasonably necessary for Future Demand-related activity;

• government agencies, regulators, courts, law enforcement or other authorities where required or permitted by law;

• a buyer, investor or other party involved in a proposed or actual business sale, transfer, merger, restructuring or similar transaction.

We require service providers to handle personal information securely and only for the purposes for which it was provided.

We may also share aggregated or anonymised information that does not identify you.

7. International transfers

We are based in New Zealand, but some of our service providers may store or process personal information overseas.

This means your personal information may be transferred to countries other than the country where you live, including countries that may have different privacy laws.

Where required, we will take reasonable steps to ensure that overseas recipients protect your personal information in a way that is comparable to New Zealand privacy protections or otherwise permitted by applicable law. For individuals in the EU or UK, this may include relying on adequacy decisions, standard contractual clauses, or other approved safeguards.

8. How we store and protect your personal information

We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure, alteration or destruction.

These steps may include technical, organisational and contractual safeguards such as access controls, secure systems, password protection, encryption where appropriate, staff and contractor confidentiality obligations, and service provider due diligence.

No method of transmission or storage is completely secure. You are responsible for keeping your own login details, passwords and devices secure.

9. How long we keep your personal information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including to provide products and services, maintain business records, comply with legal and tax obligations, resolve disputes and enforce agreements.

When we no longer need personal information, we will take reasonable steps to delete, destroy or anonymise it.

10. Your rights

Depending on the privacy laws that apply to you, you may have rights to:

• access the personal information we hold about you;

• request correction of inaccurate personal information;

• request deletion of your personal information;

• object to or restrict certain processing;

• withdraw consent where processing is based on consent;

• request portability of certain information;

• opt out of direct marketing;

• complain to a privacy regulator.

In New Zealand, you have the right to request access to and correction of personal information we hold about you.

To exercise your rights, contact us at:

privacy@previously.co

We may need to verify your identity before responding. We will respond within the timeframe required by applicable law.

You can also contact the New Zealand Office of the Privacy Commissioner if you are not satisfied with our response.

11. Marketing communications

We may send you marketing communications where you have subscribed, purchased from us, requested information, or where otherwise permitted by law.

You can opt out at any time by:

• clicking the unsubscribe link in an email;

• contacting us at privacy@previously.co.

Even if you opt out of marketing, we may still send you service or transactional messages, such as order confirmations, receipts, access links, account notices or important product updates.

12. Cookies and tracking technologies

We use cookies and similar technologies on our website.

Cookies are small files placed on your device that help websites function, remember preferences, analyse usage and support advertising.

We may use:

• necessary cookies — required for the website to work;

• performance and analytics cookies — to understand how visitors use the website;

• functionality cookies — to remember choices and improve experience;

• advertising cookies and pixels — to measure campaigns and show relevant advertising;

• social media cookies — where social media features or integrations are used.

Where required by law, we will ask for your consent before placing non-essential cookies.

You can manage cookies through your browser settings or through any cookie preference tool made available on our website. Disabling some cookies may affect website functionality.

Third-party platforms may also place cookies or similar technologies when you interact with our website, ads or embedded content. Their use of information is governed by their own privacy policies.

13. California and other US state privacy rights

We do not sell your personal information for money.

However, some online advertising or analytics activities may be considered “sharing”, “targeted advertising” or similar under certain US privacy laws.

If you are a California resident or otherwise have rights under applicable US state privacy laws, you may have the right to opt out of certain sharing or targeted advertising. You may also have rights to access, correct or delete personal information, and to not be discriminated against for exercising your privacy rights.

To make a request, contact us at:

privacy@previously.co

You may also use available browser privacy controls or cookie preference tools where supported.

14. Children

Future Demand is not intended for children, and we do not knowingly collect personal information from children under the age required by applicable law.

If you believe a child has provided us with personal information, please contact us and we will take reasonable steps to delete it where required.

15. External links

Our website may contain links to third-party websites, platforms or services. We are not responsible for the privacy practices or content of those third parties.

We encourage you to read the privacy policies of any third-party websites or services you use.

16. Changes to this Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, products, services or legal obligations.

The updated version will be posted on our website with a revised “Last updated” date.

17. Contact us

If you have any questions, requests or complaints about this Privacy Policy or how we handle personal information, contact us at:

Previously Unavailable Limited
28A Mackelvie Street
Grey Lynn
Auckland 1021
New Zealand

Email: privacy@previously.co

We will do our best to resolve your concern. If you are not satisfied, you may contact the relevant privacy regulator, including the New Zealand Office of the Privacy Commissioner.

 

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Future Demand Cookie Policy

Last updated: 26th May, 2026

This Cookie Policy explains how Previously Unavailable Limited uses cookies and similar technologies on www.futuredemand.com and any related Future Demand websites or pages.

This Cookie Policy should be read together with our Privacy Policy.

1. What are cookies?

Cookies are small text files stored on your device when you visit a website. They help websites work, remember information about your visit, improve user experience, measure performance and support advertising.

Similar technologies include pixels, tags, local storage, SDKs and tracking scripts.

2. Types of cookies we use

Necessary cookies

These cookies are required for the website to work properly. They may support features such as security, checkout, payment processing, page navigation, consent settings and access to digital products.

You cannot usually disable necessary cookies