84% of buyers choose a brand that was already on their radar before they started shopping.
James Hurman joins The Marketing Architects Podcast to discuss the difference between current and future demand, why performance marketing eventually hits a growth ceiling, and the role brand, creativity and emotion play in building demand before customers enter the market.
Watch the full conversation below
James Hurman is a marketing effectiveness researcher, entrepreneur, and author.
He is co-founder of Tracksuit, a brand-tracking platform used across the US, UK, and Australasia to measure brand growth over time.
James has led major effectiveness studies with organisations including WARC, Cannes Lions, and the LinkedIn B2B Institute, focusing on how advertising strategy drives long-term commercial performance.
Buy from Amazon
How to create future demand, not just capture existing demand.
James Hurman’s practical guide to building brands that grow by creating tomorrow’s customers.
Button will take you to the nearest Amazon region to your location. If it misdirects you, access your market here:
Amazon US | Amazon CAN | Amazon UK | Amazon AUS | Amazon DE
