The best-performing companies spend half their marketing on brand, half on performance.
"The book every marketer should read"
Fernando Machado
Former CMO, Burger King & Activision Blizzard
"I will be revisiting Hurmans’ words regularly and sharing them widely."
Laura Jones
CMO of Instacart. Member Board of Directors for Match Group & Unicef USA.
"The wake-up call that marketing needs"
Dr Marcus Collins
Clinical Marketing Professor, University of Michigan & Author of For the Culture
Featured product
NOW, GET THE BOOK
Future Demand: eBook version
The full Future Demand argument and all its evidence, yours to read on any device.
$29.00 NZD
Sale price
$29.00 NZD
Regular price
Pickup currently not available
Or get the audiobook or the Complete Collection
Get a free preview of Future Demand.
Enter your details below to get instant access to the first chapter of the book!