"The book every marketer should read"
Fernando Machado
Former CMO, Burger King & Activision Blizzard
"The wake-up call that marketing needs"
Dr Marcus Collins
Clinical Marketing Professor, University of Michigan & Author of For the Culture
Share the book that's already changing how marketers think.
Already called "the book every marketer should read" by Fernando Machado, former CMO of Burger King and Activision Blizzard, Future Demand is the new playbook for marketing leaders who want to build brands that create lasting demand, not just today's sales.
This pack makes it easy to share widely.
How it works:
- Purchase the 20-copy eBook pack
- Receive a single discount code by email, valid for 20 uses
- Share the code with whoever you like: colleagues, clients, event attendees, your network
- Each person visits futuredemand.com, adds the eBook book to their cart, and enters the code at checkout for instant access to the full digital edition
What they get:
The full digital edition of Future Demand by James Hurman
— 288 pages, instantly accessible on any device.
Need more copies? Get in touch at hello@futuredemand.com for a custom order.
Fernando Machado
Former CMO, Burger King & Activision Blizzard
Dr Marcus Collins
Clinical Marketing Professor, University of Michigan & Author of For the Culture
Marketing performance looks strong. Growth often isn’t. This book explores why this can happen, and what decades of effectiveness research reveal about building demand that drives sustainable, profitable growth.
Inside, you’ll learn:
• Why the “performance trap” is limiting established brands
• What the evidence says about how demand really forms
• How brand and performance work together to drive growth
• How to build future buyers, not just short-term conversions
For larger orders or custom invoicing, get in touch and we'll sort out the details.
hello@futuredemand.com
The printed edition of Future Demand arrives mid-August.
Register your interest now and we'll be in touch as soon as they're available.